![]() What does this mean for publishers and content creators? In the following chart, you can clearly see the significant increase in video interaction on Facebook versus YouTube. The main reason for the increase in uploads is the high level of engagement and interaction that brands receive. This clearly demonstrates that not only have users embraced native video uploads to Facebook, marketers have embraced Facebook video as well. Also take note of how YouTube uploads decreased. The significant increase in video uploads to Facebook started happening in May of 2014, and look at how that growth trend continued through the end of the year. In a report published by Social Baker over 180,000 Facebook videos were analyzed across 20,000 pages owned by brands, media companies, celebrities, and entertainment companies. Not surprisingly, brands have started to shift their focus regarding video in a big way. Without question, the ALS Association benefitted from this successful campaign, but Facebook was a huge beneficiary as well, making Facebook users more and more comfortable with video. As an aside, one of the reasons that the ALS Ice Bucket Challenge was hailed as such a success was because that exercise actually taught a whole bunch of people about how easy it is to shoot and upload native video to Facebook – some 2.4 million of them to be exact. watch at least one video, and 65% of those views happen on mobile. According to Inside Facebook, more than 50% of people who log into Facebook each day in the U.S. The uploading of native videos (which simply means uploading videos directly to Facebook and not linking to YouTube or another video host), has increased over 3 and 1/2 times year-over-year. You’re smiling because you know just what I mean, don’t you? Videos tend to capture attention as you scroll through the Newsfeed, they are easy to click on and explore and a great time suck. From a marketing standpoint, video is a powerful way to boost exposure and engagement. Video captures attention in a way that other content often doesn’t. That’s because video on Facebook is absolutely booming. If you’re like me, you’re probably watching a lot of videos posted on Facebook these days.
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